For the first time in 12 years (or longer, if you’ve forgotten Enterprise existed), there’s a new Star Trek series. Set about a decade before the original series, Star Trek: Discovery follows a Black woman captain (angering people who have apparently never watched Star Trek and aren’t aware that it’s been about social justice since 1966) as she navigates the early days of the war between the Klingons and the Federation. It’s the first post-J.J. Abrams Trek show, and fans are excited to step away from the new movie universe and revisit the original series’ timeline.

But regardless of whether the show turns out to be the next The Next Generation or just another Enterprise, it’s already being hobbled by one huge problem: CBS is only making it available in the US through their “All Access” streaming service.

It’s no surprise that the suits at CBS have no real idea what they’re doing when it comes to viewers too young to join AARP, considering they green-lighted a Star Trek show that the internet will inevitably call “STD.” But they’re not the only ones who think their limited media library is worth $10 a month. Earlier this year, Disney announced plans to launch their own streaming service once their contract with Netflix expires in 2019. And HBO Now has become everyone’s favorite service to cancel as soon as the last episode of the current season of Game of Thrones airs. It’s becoming the Next New Thing to try to be the next Netflix with only a fraction of the options.

Why does anyone think that’s a good idea? We’re living in economically rough times. “Cutting the cord” is something people do to save money once they realize the internet has enough cat videos to fill up all that time they used to spend watching cable TV – or when they just want a hip and trendy way to make it sound like they’re not just canceling their cable because they can’t afford it. Netflix – or Hulu, or that Amazon streaming service that no one ever remembers they get with Prime – is much cheaper. Nobody canceled their cable because they wanted to pay $75 a month to subscribe to everyone’s streaming services.

It’s understandable that movie studios and TV producers want to make as much as they can from their creative output. With Marvel Studios and the Star Wars movies on board, Disney might even be able to pull it off. But the success of a show like Discovery, with the kind of cast and characters we need to see more of, shouldn’t depend on a doomed-to-fail gamble to make a grab at the streaming market. Put something like that behind a paywall and all you’ll get is piracy.

Hopefully CBS will come to their senses and release Star Trek: Discovery to Netflix, where it can find a proper audience. After all, it’s on Netflix in the rest of the world – Canadians don’t have to deal with this All Access nonsense.