E3 — the Electronic Entertainment Expo — is where the video games industry shows off all its upcoming games, consoles, and ways to totally not spy on you sitting in your living room in your underwear eating ice cream while binging on Netflix. Every year CEOs of companies like Sony and Nintendo get up on stage and make fools of themselves to show the audience and the gaming public watching online what the future of gaming will be.

And in 2014, it looks like the future of gaming is scruffy white dudes getting angry about things.

Nintendo was the standout this year. They showed up with a demo of the latest Super Smash Bros game, a teaser for a new Legend of Zelda with a well-rounded cast of playable characters, and Splatoon, a family-friendly paint-shooter featuring adorable kids who turn into squids.

The problem is that, while Nintendo is unquestioned king of the handhelds, their WiiU console is by far the underdog when it comes to living room gaming. The mainstream is firmly in the grasp of Sony’s Playstation 4 and Microsoft’s Xbox One. Nintendo’s biggest hits have almost always been its own games, with characters like Mario, Link, and the Pokémon cast firmly entrenched on Nintendo’s own consoles. Sony and Microsoft, on the other hand, rely largely on big third-party developers who seem content to cater to the lowest common denominator rather than innovate.

The most obvious example of this is Ubisoft’s latest Assassin’s Creed game, Unity, which prominently features a co-operative multiplayer mode that allows you to play as one of four customizable scruffy white dudes. You can choose your weapons, choose your outfits, change your skills and fully customize your playstyle — so long as you do so as a scruffy white dude.

Ubisoft boasted that they enlisted 10 different studios to create a 1/1-scale virtual 18th Century Paris that was amazingly detailed and accurate… but giving you the option to play as a woman would have, according to the studio, taken too much work. In a game set during the French Revolution, a period where one of the best-known real life assassins was a woman named Charlotte Corday, women were a “feature” they had to cut because, according to the technical director himself, “A female character means that you have to redo a lot of animation, a lot of costumes. It would have doubled the work on those things”. Well boo hoo. You know what else is hard? Actually being a woman.

To be fair, character customizations haven’t been fully revealed, so it’s possible there will be other racial options available, but all four characters shown in the promotional art and footage are scruffy white dudes and that alone says all that’s really needed — if different races are an option they didn’t feel it was important enough to show.

And it’s extra sad because Assassin’s Creed started out as a series with a lot of diversity, including a Native American character in the 3rd game and a black woman in the spinoff Liberation. Ubisoft Montreal has prided itself on diversity in the past, and this comes off as the Corporate Overlords ordering them to homogenize things.

Not that Assassin’s Creed was the only bastion of angry scruffy white dudes: Other prominently featured games included Far Cry 4, Uncharted 4, and Arkham Knight, featuring the granddaddy of all Angry White Dudes, Batman.