CORNUCOPIA, WI – It's not often that family-scale farmers can go toe-to-toe with a $12 billion agribusiness and come out victors. But organic soybean producers, and a modestly scaled but powerful ally, The Cornucopia Institute, are claiming victory over Dean Foods in the organic marketplace.
Dean Foods, the manufacturer of Silk, the top-selling soymilk drink, was first "outed" in Cornucopia's May 2009 report, Behind the Bean: The Heroes and Charlatans of the Natural and Organic Soy Foods Industry, for switching its soybean sourcing from American farms to cheaper organic beans from China. Later in 2009, Cornucopia revealed that Dean Foods had then largely abandoned organic soybeans altogether, stealthily changing the soybeans in their core Silk product line from organic to less expensive conventionally grown soybeans that the company was calling "natural."
The shift away from organic outraged many loyal consumers and alienated retailers across the country that were not informed of the change and continued to inaccurately merchandise Silk products as "organic."