The central assumption of democracy — beyond the assumption of fair elections, which is disturbingly questionable — is that voters are the possessors of their own “interests,” and vote for the candidate most sympathetic to them.
But of course those interests are fair game for advertising, bombast and propaganda — and the psychology of fear.
Thus, not only are candidates capable of misrepresenting their support of people’s interests, even more insidiously, they engage baldly in manipulating them. This is a game that turns the endless presidential campaign season, especially as it is conveyed to us in the mainstream media, into little more than a mish-mash of clashing sound bites: full of sound and fury, you might say, but signifying nothing, or at least nothing much.
The two-party system, which comes to us courtesy of Big Money and is taken so seriously by the media — as seriously as any advertising campaign takes itself — is, essentially, a race to seize control over the nation’s collective reptile brain.
Let’s make America great again!