In a tough economy, with music lovers thinking twice before going to see their favorite acts, the 34-date BonTaj Roulet Tour by Bonnie Raitt and Taj Mahal is blazing new green ground in raising money for charities. So far it's collected over $100,000 for environmental and other causes. It could add that much again before the final show on September 25 at Rancho Mirage, California.
The tour features a unique pairing that cuts across rock and blues barriers...and a whole lot more. With strong reviews and healthy ticket sales on an otherwise rough summer for the music business, the tour is also laying the groundwork for a new mix in the magic art of using commercial concerts to raise funds for green and other causes.
According to Kathy Kane, Bonnie Raitt's manager, "the artists are giving, the concert goers are giving AND the ticketing agencies are giving, along with some key venues and promoters." Among the collaborators are Ticketmaster, Live Nation Ticketing, and Musictoday. "Not every venue and promoter is contributing," says Kane, "but many are trying, and every venue and promoter has worked with us to make this happen."