"Happy is the country which requires no heroes," Bertolt Brecht
commented. Today, by that standard, the United States is a very
unhappy country.
These days, the public's genuine eagerness for heroes is
difficult to gauge. If media output is any measure, the hero industry
is engaged in massive overproduction. Whether the "products" are
entertainers, star athletes or politicians, the PR efforts are
unrelenting. Some brands catch on.
In mass culture, the media consumer is constantly encouraged to
swoon for personalities who seem to turn glitz into a verb. From MTV
to the mall multiplex, the role models are on the market, glorious in
two dimensions.
Among politicians, heroism has become a holy grail. During his
first months as president, George W. Bush -- a militarist without a
military record to speak of -- could hardly qualify. On his resume,
the only people he had killed were death row prisoners in Texas. But
in the aftermath of 9/11, with the title of "wartime president"
conferred on him, Bush made use of ample opportunities to sprinkle
himself with heroic stardust, marinated in blood, from Afghanistan