Ben and Jerry's were "inspired by Colin Kaepernick’s bold activism for racial justice" and made a new flavor: “Colin Kaepernick’s Change The Whirled Non-Dairy frozen dessert.” It’s made with sunflower butter, fudge chips, graham cracker swirls and chocolate cookies – and is 100% certified vegan, in honor of Colin Kaepernick’s committed veganism.

All his proceeds from the flavor will go directly to Kaepernick’s Know Your Rights Camp (KYRC), an organization he founded “to empower Black and Brown youth and elevate the voices of the next generation of racial justice leaders.” The “Know Your Rights Camp hosts free camps across America and internationally, engaging Black and Brown youth around social justice issues through education and self-empowerment.” According to the Ben & Jerry’s website, “The idea for Know Your Rights Camp came five years ago after Kaepernick saw footage of the murder of Mario Woods by San Francisco police officers, yet another young Black man lynched by the police. He wanted to help young Black and Brown people not only survive encounters with police but thrive, grow, and find their power.

The camps are designed for youth ages 12-18 and are organized around KYRC’s 10 fundamental human rights:

You have the right to be FREE
You have the right to be HEALTHY
You have the right to be BRILLIANT
You have the right to be SAFE
You have the right to be LOVED
You have the right to be COURAGEOUS
You have the right to be ALIVE
You have the right to be TRUSTED
You have the right to be EDUCATED
You have the right to KNOW YOUR RIGHTS

Initially funded exclusively by Kaepernick himself, KYRC now receives ongoing and broadening support from partners, which ensures that every youth continues to attend camps for free. That means they can have fun and focus entirely on the experience itself, learning about everything from the history of policing and exercising their rights to financial self-defense and the histories of their communities. There’s plenty of time and space for them to listen, speak, laugh, and be heard.”