Liberal Arts faculties at most universities are politically and philosophically one-sided, while partisan propagandizing often intrudes into classroom discourse. It is appropriate for faculty to want open-minded students in their classes, not disciples." This dire quote about academia is on the webs ite of a group called Students for Academic Freedom, a Washington D.C.-based group supported by rig conservative activist David Horowitz. What the quote doesn't say is that the group only approaches this issue from one side and that the group's mission is to win the war of words on this issue using a tactic called "framing."
In a 1993 scholarly article one of framing's chief theorists, Robert Entman, defined framing as, "to select some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation for the item described." Like a picture frame, framing shows some parts of the world outside the window, but not all. Framing is successful when it becomes part of the media discourse.